In the digital era, guests point out a hotel by its images before they ever check prices or read reviews. The first impression is visual — and you want it to inspire, not doubt. In this article, we'll explore why investing in high-quality visual productions (photos, video, drone) isn’t a cost — it’s a revenue multiplier — and how to do it right.
In a study using computer vision techniques, the aesthetics of hotel imagery correlated positively with engagement (likes, shares, clicks).
One hotel updated its visual assets and saw a 23% increase in direct bookings, an average rate increase of ~€15, and an 18% drop in bounce rate within six months.
According to a report, hotels with professional photos achieve up to 60% more bookings and double the online engagement versus those with low-quality visuals.
Regarding quantity and quality: most users click through a gallery of images before doing anything else on a hotel’s website.
In video marketing, by 2025 the metrics show that video formats deliver higher engagement and better ROI.
A trend is shifting from static photos to “visual storytelling” — short videos, motion elements, and drone narratives that bring the experience closer to the user.
Sources
sciencedirect.com
miguel gomes · photographer
blog.hotelogix.com
allthingshospitality.com+1
Wyzowl
Hospitality Net+1
Users engage more deeply when powerful images and dynamic content exist. A well-crafted photo or video keeps people on the site longer, lowers bounce rate, and increases the chance they will explore the property.
Visual content acts as a “trigger” — when someone sees stunning images or videos, they’re more likely to share their own (Instagram photos, image-rich reviews), enriching your hotel’s content organically.
Aerial shots give context and environment — showing your hotel in relation to surroundings, sea, nature, approaches — elements static photos struggle to capture.
Hotels that integrate “drone storytelling” (e.g. a sequence of shots narrating a guest’s day) see elevated engagement and direct bookings.
Hotel Speak+2Hospitality Net+2
✨ A well-planned photo / video / drone storytelling strategy is not luxury — it’s a marketing investment. With the right elements, it can immediately increase bookings, strengthen audience trust, and reduce dependence on OTAs — while serving as a long-lasting asset across channels.
The key is not to leave it to chance: correct briefing, high-quality production, evaluation, and continual renewal are essential.
Ready to take the next step?
Loguers team can help you craft the perfect visual and digital strategy for your hotel — from creative direction and professional photography to performance-driven digital campaigns that bring more direct bookings.
Let’s build together the visual story that makes your hotel stand out.
Get in touch with us today and let’s turn your next photo shoot into a booking powerhouse.
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