Introduction

Tourism in Greece reached new records in 2025. Yet, the most interesting aspect is not just arrivals, but tourist spending: how much money the average visitor spends during their stay. The data reveals significant differences between Greek and foreign travelers — with direct implications for hotel and tourism strategies.

The Big Picture of 2025

• Travel receipts in the first half of 2025 exceeded €9.4 billion (+12% compared to 2024).
  
  
• Average spending per trip reached €760 (up from €710 in 2024).
  
  
• 65% of total tourism expenditure came from international travelers.

How Much Did the Average Foreign Tourist Spend in Greece (2025)

• Average spend per trip: €890
  
  
• Average length of stay: 7.5 days
  
  
• Daily expenditure: ~€118 per person
  
  
• Top 3 source markets by spending:
  
  
  • USA: €1,450 per trip
    
    
  • Germany: €950
    
    
  • UK: €870
    
    

💡 Insight: Foreign visitors spend more on accommodation (40%) and experiences (25%), creating clear opportunities for premium services.

How Much Did the Average Greek Tourist Spend in Greece (2025)

• Average spend per trip: €420
  
  
• Average length of stay: 4.2 days
  
  
• Daily expenditure: ~€100 per person
  
  
• Key preferences:
  
  
  • Family holiday packages
    
    
  • Short breaks (3–5 days)
    
    
  • Budget-friendly accommodation
    
    

💡 Insight: Greek tourists spend more on food and transportation, while limiting spending on premium experiences and all-inclusive stays.

Greek vs. Foreign Tourist Spending in 2025

What This Means for Hotels and the Market

Targeting Foreign Tourists

• Offer premium services (spa, fine dining, exclusive tours).
  
  
• Invest in experience-driven packages (gastronomy, culture, adventure).
  
  
• Emphasize direct bookings with added value.
  
  

Targeting Greek Tourists

• Provide flexible offers (e.g. “stay 3 nights, get 1 free”).
  
  
• Design budget-friendly packages with light all-inclusive options.
  
  
• Focus on family-friendly amenities and kid-oriented services.
  
  

Conclusion

In 2025, Greece remains a leading global destination. However, the contrast between Greek and foreign tourist spending clearly shows where the greatest opportunities lie. Foreign visitors spend more and stay longer, while Greeks opt for shorter, budget-conscious breaks. For hotels, the strategy should be two-fold: premium experiences for international guests and value-for-money offers for the domestic market.

FAQs